What We have to Know about Social Media Behavior
Social media behavior reflect psychological state of a person. UK scientists reviewed Twitter messages to see this correlation. They covered 800,000,000 tweets and 7 billions words written for a 4-year period, which was split into hourly intervals. The analysts discovered that users’ language changes dramatically between night and day, reflecting changes in our concerns and underlying cognitive and emotional processes.
For example, the peak from 03:00AM to 04:00AM correlates with negative thoughts and existential concerns. At the beginning of this time, users write posts on the topic of death, and in the end – related to religion. Basically in this period, users experience negative emotions.
Working day beginning from 06:00 to 10:00 relates to analytical thinking. People write about achievements, risks, reward and personal problems more in negative sense which turns into a positive one closer to weekends. The happiest time is Sunday morning, but by the evening the mood is deteriorating.
The authors suggest that the results can be explained by circadian rhythms – fluctuations in the intensity of biological processes in the body, associated with the change of day and night, although they do not deny the influence of other factors. Thus, analytical thinking increases when the level of cortisol rises. Conversely, thoughts of death and religion appear when serotonin activity is at its peak, and the level of cortisol in the body is minimal.