From Pharma Industry To Online Shopping Services

Oct 22, 2019 | Fempreneurship

Rebekka moved to Switzerland to work for a Pharma industry. But after a while a working mom decided to launch her own startup helping others to make a right choice in managing their own style. Her story she shared with SUISSEPIC.

SUISSEPIC: What do you do? 

Rebekka: I make parents life easier by providing new service when they shop children’s clothes. Based on the outcome of a style quiz my team handpicks outfits from the most wonderful sustainable brands and ships it to the customer. When it arrives, the customer has 5 days to decide what to keep and can send the unwanted items back. 

After the child has outgrown the outfits, we buy them back to facilitate a reuse / recycle of the items. 

SUISSEPIC: What brought you to Switzerland and/or Why are you based in Switzerland? 

Rebekka: Initially, I came to Switzerland with my pharmajob. All my professional carrier has been with Pharma.

SUISSEPIC: How did the idea of your business appear? 

Rebekka: As a busy working mother, who wants good quality clothing from sustainable brands, I was lacking time to find them where I lived. I thought that online shopping was often time-consuming, so I am scratching my own itch by providing service that I would have loved as a working parent. After my youngest child was born, I didn’t return back to my Pharma job and while I had some free time on hand and bigger need for more kids clothes, I decided to open the business. 

Photo: Gudrun Rebekka Jakobsdottir

SUISSEPIC: What are your main products or services? 

Rebekka: Organic children’s clothes and styling service. 

SUISSEPIC: What does success mean to you? 

Rebekka: Success can mean loads of things and I don’t like thinking about success related to persons, there is a huge luck element connected to whether things go well or not. However, projects can be successful and while the financial metrics are the most important ones to measure, I think we also need to consider sustainability and social responsibility. I wouldn’t like to count a business as success, if the PnL is healthy but it exploits the nature and people in a bad way to get the healthy financial outcomes. 

My greatest success so far is to see how good people my children are turning out to be. 

SUISSEPIC: How do you develop and set goals? 

Rebekka: If you don’t know where you are going, you will never reach the place you want. I have an overall goal on how I would like to see my self in so and so many years. Short term, I constantly set goals for the day, week and months. I have most of my professional life worked as a project manager so this is very close to my heart. Still with my own business, I have found out that the goals needs to be reviewed very frequently and be flexible. 

Photo: Gudrun Rebekka Jakobsdottir

SUISSEPIC: What geographical area does your business serve?

Rebekka: I focus on the whole of Switzerland, but I deliver to the whole world. While most of my clients are from Switzerland, I have had orders to Germany, Austria and Iceland.

SUISSEPIC: What is your favorite Swiss city and why?

Rebekka: This is a very difficult question to answer. I think all the cities here are so different with their own charm. If I have to , I will chose Bern. The reason is that is the first Swiss city I visited when I was 15 years old and spent a summer with a Swiss family close to Bern. I was amazed by the old town, the bears and all the fountains on the main road. The view over the old town and Aare is amazing.

Inspiring women of Switzerland and Swiss border areas. Talented expats and Swiss citizens who change the world running their business, creating art, working for corporations, coaching, holding events. Happy moms, wifes, girlfriends who light up the world with creativity and beauty.

Read about Fempreneurs in Switzerland